structura.ai runs synthetic consumer research using AI agents — each one a realistic Filipino persona with real jobs-to-be-done, price sensitivity, and lived experience. No surveys. No waiting.
No credit card required · Agents respond in minutes
Q
How much would you pay for a monthly wellness subscription?
A
"Around ₱499 to ₱699 feels right for me — anything above ₱800 and I'd start questioning if I really need it. I'm already spending on GCash load and Netflix so it has to compete with those."
Price anchoring against GCash load/entertainment bundles is a recurring pattern. Probe: would a telco-bundled offer change the threshold?
Use Cases
Run Van Westendorp price sensitivity analysis across any consumer segment. Get PME, IDP, and OPP price curves without a single survey.
Deploy 3–20 AI personas to interview your product concept. Each agent answers in-character using JTBD methodology and chain-of-thought reasoning.
A Reflector agent monitors every interview in real time, surfacing blind spots, information gaps, and follow-up questions a human researcher would miss.
How it works
Describe your product, target market, and research goal. Choose interview, WTP, or focus group methodology.
Persona agents answer questions in real time. The Reflector surfaces gaps. All streamed live to your observation room.
Review the full transcript, price sensitivity curves, and discovery gaps — all persisted and ready whenever you need them.
Synthetic Personas
Every persona is grounded in Philippine economic context — OFWs, BPO workers, sari-sari store owners, tricycle drivers, fresh graduates. Each one has a name, a face, a job-to-be-done, and a price threshold.
AI-generated portraits using Gemini image generation
JTBD profiles with realistic income, occupation, and struggling moments
Reusable persona pool — up to 50 agents per organization
Maria Santos
BPO Team Lead
Manage household budget while saving for a laptop upgrade
Juan dela Cruz
Jeepney Operator
Keep the family jeepney running while fuel costs spike
Ana Reyes
Sari-sari Store Owner
Grow neighborhood store revenue beyond tingi sales
Rico Bautista
Fresh Graduate
Land a stable job without drowning in student debt
4
LLM backends
50
Agent pool per org
3
Research types
Live
WebSocket streaming
Create a workspace, define your product, and watch Filipino AI personas respond in real time.
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